Lane Crawford invites you to experience the latest trends and fashion in menswear through The Portfolio, a comprehensive style directory featuring some of the best designs and key looks for Spring/Summer 2010. 

Scaling back on previous seasons’ structured tailoring excess, Spring/Summer 2010 features understated looks consisting of wardrobe staples from designers such as 3.1 Phillip Lim, Alexander McQueen, Balenciaga, and Raf Simons that travel confidently from work days to weekends.  An effortless attitude dominates the runway as designers unveil ensembles that radiate the carefree spirit of the season.  Formal attire adopts a relaxed silhouette featuring softly tailored jacket and draped trousers.  Casual wear comes in a vibrant variety of updated wardrobe essentials that include tribal print designs as seen in Givenchy, Marni, and White Mountaineering, paint-splashed designs and denim pieces by Alexander McQueen, Diesel, Maison Martin Margiela and Ksubi, military inspired separates by Comme des Garcons Shirt and Vintage 55, and feather light knitwear from Costume National and Sacai. 

In addition to a wide selection of key designs and must-haves, The Portfolio also features a unique campaign, titled The Mid-summer Odyssey is a poetic visual display of the key looks of Spring/Summer 2010, with a modern yet extremely relaxed and nonchalant mood.  Shot in Hong Kong by But-Sou Lai, a Hong Kong born architect-turned-photographer who is now in high demands for Paris fashion week editorials for such publications as Stiletto magazine.

Be inspired by the diversity of styles this season from the understated soft tailoring and functional utilitarianism to the vibrancy of ethnic influences and modern artisan.

Please visit our Image Gallery for more images.

For more information, please contact the PR team.

Starting March 8, 2009, the atrium at Lane Crawford ifc mall has been transformed into a special exhibition space featuring a selection of exclusive images captured by Tommy Ton, photographer behind Lane Crawford’s latest advertising campaign, The Insider, and creator of popular fashion website and blog, Jak & Jil (www.jakandjil.com). 

A series of instore visual setup highlighting various key looks and must-have items for Spring/Summer 2009 have been created throughout the store.  Customers are invited to experience the insider’s perspective into the fashion world through the lens of Tommy Ton as well as Lane Crawford’s highlighted edit for the season.

Please visit our Image Gallery to view more images

Lane Crawford shares its insider view on fashion by presenting the Spring/Summer 2009 campaign, The Insider, launching March 8, 2009.  Behind the lens of Tommy Ton in Paris, coverage of latest styles, trends and must-have shoes, bags, clothes and accessories are captured through a fashion-forward style blog, bringing news which was once only limited to the fashion industry and online fashion fanatics.

Presenting the idea of the comings-and-goings of a typical fashion week, these exclusive motion shots invite the viewer to become part of the frenzy that is fashion week while showcasing key items of the new season from the edits of Lane Crawford. Blog entries for the campaign include Style Spotlight and Shoe Gazing, features close-up and detail shots revealing fashion and style in its truest form. 

Launching side-by-side with the campaign is Lane Crawford’s latest website at www.lanecrawford.com, with Tommy Ton guest blogging for the first month.  The website will not only share updated news and products, but also include key feature stories like designer interviews, top trends of the seasons and more designer information that ever before.

An exclusive exhibition featuring Tommy Ton’s work will be held at Lane Crawford ifc mall from March 7, 2009.

Please visit our Image Gallery to view more images